By Faisal Ghulam
The Rise of storm in UFC Rating
UFC’s Headquarter is based in Las Vegas, Nevada, US. The UFC is an American Mixed Martial Arts (MMA) promotion company. The company’s highest PPV (Pay-Per-View) buying event occurred on October 6th, 2018 at UFC’s event of 229 at T-Mobile Arena in Paradise, Nevada. The defending champion, Khabib “The Eagle” Nurmagomedov, vs. the contender well known in the MMA world as “The Notorious” Conor McGregor, where both men were seen to fight for the lightweight championship in which the UFC earned 2,400,000 PPV Buys—$180 million, the highest buys of all time People might want to know what led to this fight.
The answer to this is very simple Conor McGregor vacated the championship that he won against Eddie Alverez in November 2016. After that, he would take his time off MMA and go on to face the most famous pound for pound boxer of all time,Floyd Mayweather, in August 2017 at T-Mobile Arena, where Khabib was fighting for a vacant championship against AL Laquinta, where he won his first championship. In 2018, a conflict occurred between two teams. Khabib’s team and Conor’s team were involved in conflict and confronted each other, then clashed at UFC 229. Khabib won that fight by four-round submission.
As a result, the UFC became the most exciting promotion in the world. The following year, after their fight, the UFC organization also held the highest attendance that was recorded on October 6th, 2019 at UFC’s 243 at Marvel Stadium in Melbourne. It was on this occasion that Robert Whittaker, the Middleweight Champion, defended his championship against the undefeated rising star “The Stylebender” Israel Adesanya, the number one Contender won the fight in a style by second round knockout. The record that was mentioned by Dana White, the president of UFC (2001-Present), which he stated was 57,127 live attendance ever recorded in UFC’s history.
The UFC’s popularity and ratings was skyrocketing. People may be wondering what happened during the pandemic COVID-19, where every sport was affected by a pandemic, but UFC went into the pandemic strong and came out even stronger than ever. Where everything around the world was closed and had restrictions on almost everything, the UFC stood above all sports and gave the MMA fans back-to-back events on Fight Island.
UFC Fight Island
During the Pandemic the restriction and lockdowns were tight, and many sports were not able take place in any arena or stadium due to lockdowns, but UFC had different plans for their business and for the MMA fans. UFC’s event would take place at Fight Island in capital of UAE Abu Dhabi, where the top stars would complete in, like Conor “The Notorious” McGregor, Khabib “The Eagle” Nurmagomedov, Anderson “The Spider” Silva, “The StyleBender” Israel Adesanya, Justin “The Highlight” Gaethje and many more. UFC and their fighters had entertained the MMA fans with promo and more unique fights. The journey of UFC in pandemic has been wonderful.
